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Best Seat in the House: How NBC Shaped Sports Broadcasting With Historic Firsts, Innovations and Relentless Drive to Serve Fans
A century ago, NBC’s leaders were quick to recognize the importance of sports as a cornerstone of the fledgling national radio network. On New Year’s Day 1927, NBC carried the first coast-to-coast live broadcast of a sporting event, the Rose Bowl football game between Stanford and Alabama (which ended in a tie). Top-tier teams, leagues […]
Variety
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Filed under Culture · United States · News. Topics extracted from this report, with other live CurrentWire stories mentioning each: NBC Shaped Sports Broadcasting (none), Historic Firsts (none), Relentless Drive (none), Serve Fans (none).
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