Callaway Golf’s apology for ad showing woman being shoved to the ground exposes a major industry blind spot
The viral ad shows a male golfer pushing a female golfer to the ground. Since 2019, women and girls made up nearly 60% of net golfer growth.
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Coverage
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Signal breakdown
CurrentWire ranked this story 63 of 100 in the snapshot this page was rendered from.
- Freshness
- 33.5 of 35
- Source authority
- 14 of 20
- Coverage breadth
- 4 of 20
- Geographic relevance
- 3.5 of 10
- Story prominence
- 8 of 10
- Velocity
- 0 of 5
Strongest signal: freshness, 33.5 of 35. How each signal is calculated.
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