How to win shares and influence fast-food market: Warm and fuzzy can't cut it
New research from QUT challenges a common assumption in social media marketing: For fast-food brands, social media posts that signal expertise and competence are shared more often than those focused on warmth and friendliness.
Phys.org
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Signal breakdown
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- Freshness
- 31.6 of 35
- Source authority
- 14 of 20
- Coverage breadth
- 4 of 20
- Geographic relevance
- 3.5 of 10
- Story prominence
- 8 of 10
- Velocity
- 0 of 5
Strongest signal: freshness, 31.6 of 35. How each signal is calculated.
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