Jemima Kirke on Her Marc Jacobs Campaign, Fashion Week Chaos and Why Jessa’s Style in ‘Girls’ ‘Doesn’t Appeal’ to Her
Marc Jacobs is going cinematic this fall. For its Fall 2026 campaign, the fashion house enlisted Jemima Kirke and Rowan Blanchard to star in “The Swap,” a scripted micro-drama that turns an accidental handbag mix-up into a chase across New York City. Playwright and actor Jeremy O. Harris also makes a cameo. The project is […]
Variety
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Signal breakdown
CurrentWire ranked this story 69.2 of 100 in the snapshot this page was rendered from.
- Freshness
- 31.2 of 35
- Source authority
- 14 of 20
- Coverage breadth
- 4 of 20
- Geographic relevance
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- Story prominence
- 10 of 10
- Velocity
- 0 of 5
Strongest signal: geographic relevance, 10 of 10. How each signal is calculated.
Filed under General · United States · News. Topics extracted from this report, with other live CurrentWire stories mentioning each: New York (10), Her Marc Jacobs Campaign (none), Fashion Week Chaos (none), Jessa Style (none).
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