LISTEN: Amazon Courts Creators to Build Businesses and Scale the Attention Economy for Brands
On today’s episode of Variety‘s “Strictly Business” podcast, Matt Sandler and Angie More of Amazon explain how the digital behemoth is diving in to the creator economy to build business and bring scale in ad buying to big brands. Sandler, who is Amazon’s general manager of creator services, and More, head of creator ad partnerships, […]
Variety
Published by CurrentWire · First coverage
Compiled by CurrentWire News Desk
Summary based on reporting from Variety.

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Coverage
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Signal breakdown
CurrentWire ranked this story 61.8 of 100 in the snapshot this page was rendered from.
- Freshness
- 30.3 of 35
- Source authority
- 14 of 20
- Coverage breadth
- 4 of 20
- Geographic relevance
- 3.5 of 10
- Story prominence
- 10 of 10
- Velocity
- 0 of 5
Strongest signal: story prominence, 10 of 10. How each signal is calculated.
Filed under General · International · News. Topics extracted from this report, with other live CurrentWire stories mentioning each: Amazon Courts Creators (none), Build Businesses (none), Attention Economy (none).
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