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LISTEN: Amazon Courts Creators to Build Businesses and Scale the Attention Economy for Brands

On today’s episode of Variety‘s “Strictly Business” podcast, Matt Sandler and Angie More of Amazon explain how the digital behemoth is diving in to the creator economy to build business and bring scale in ad buying to big brands. Sandler, who is Amazon’s general manager of creator services, and More, head of creator ad partnerships, […]

Variety

Published by CurrentWire · First coverage

Compiled by CurrentWire News Desk

Summary based on reporting from Variety.

LISTEN: Amazon Courts Creators to Build Businesses and Scale the Attention Economy for Brands
Read the full report at Variety(opens in a new tab)

Automated coverage analysis

Generated automatically from the coverage listed on this page. CurrentWire adds no editorial claims.

Source mix

1 independent editorial domain

What coverage breadth measures

How CurrentWire compiled this story

Variety (variety.com), a Tier B publisher, filed this report on . CurrentWire published this page 59 minutes later, on .

Signal breakdown

CurrentWire ranked this story 61.8 of 100 in the snapshot this page was rendered from.

Freshness
30.3 of 35
Source authority
14 of 20
Coverage breadth
4 of 20
Geographic relevance
3.5 of 10
Story prominence
10 of 10
Velocity
0 of 5

Strongest signal: story prominence, 10 of 10. How each signal is calculated.

Filed under General · International · News. Topics extracted from this report, with other live CurrentWire stories mentioning each: Amazon Courts Creators (none), Build Businesses (none), Attention Economy (none).

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