‘Practical Magic 2’ Sparks Near $5 Million In Previews On Thursday – Box Office Update
FRIDAY AM UPDATE: Practical Magic 2 came well ahead of where we were seeing it with $4.7 million in previews Thursday at 3,200 locations. Many millennial and Gen Z women adore this property, so the hope is that it, of course, it overperforms. By the way, Sony/Marvel Studios’ Spider-Man: Brand New Day, with a running […]
Deadline2 sources
Published by CurrentWire · First coverage · Latest coverage
Compiled by CurrentWire News Desk
Summary based on reporting from Variety and Deadline.
Coverage at a glance
- First observed by CurrentWire: Variety · Sep 11, 2026 at 11:02 AM ET
- Coverage span: 13 min
- Coverage: 2 reports from 2 independent publications
In this story
Automated coverage analysis
Generated automatically from the coverage listed on this page. CurrentWire adds no editorial claims.
Corroborated details
Details appearing in reports from multiple independent sources:
- “$4.7 million” — Deadline, Variety
Coverage
2 publications are covering this story.
Excerpts are the summaries each publisher distributes with its own feed, shortened and attributed.
DeadlineTier B
‘Practical Magic 2’ Sparks Near $5 Million In Previews On Thursday – Box Office Update(opens original report in a new tab)VarietyTier B
Box Office: ‘Practical Magic 2’ Makes $4.7 Million in Previews(opens original report in a new tab)After a record-breaking run at the box office, it turns out “Spider-Man: Brand New Day” is no match for the witchy powers of “Practical Magic 2” stars Nicole Kidman and Sandra Bullock. The Warner Bros. fantasy sequel… — Variety
How coverage developed
First report from Variety
Reported by Deadline
How CurrentWire compiled this story
Deadline (deadline.com), a Tier B publisher, filed this report on . CurrentWire published this page 22 minutes later, on .
Signal breakdown
CurrentWire ranked this story 72.9 of 100 in the snapshot this page was rendered from.
- Freshness
- 31.9 of 35
- Source authority
- 14 of 20
- Coverage breadth
- 8.5 of 20
- Geographic relevance
- 3.5 of 10
- Story prominence
- 10 of 10
- Velocity
- 5 of 5
Strongest signal: story prominence, 10 of 10. How each signal is calculated.
Filed under Culture · International · News. Topics extracted from this report, with other live CurrentWire stories mentioning each: Practical Magic (2), Sparks Near (none), Box Office Update (none).
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