Regal Cinemas, IFTA, CNC Launch Pilot to Test Whether Smarter Programming Can Reverse Falling Theater Admissions
Regal Cinemas and the Independent Film & Television Alliance (IFTA), together with the CNC, launched the Future of Distribution pilot on Monday at the Lumière Summit in Saint-Paul-de-Vence, France, – a new international initiative that will hand under-used cinema screens to a neutral programmer in a bid to reverse falling theater attendance. The pilot gets […]
Variety
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Filed under Culture · International · News. Topics extracted from this report, with other live CurrentWire stories mentioning each: CNC Launch Pilot (none), Test Whether Smarter Programming Can Reverse Falling Theater Admissions (none).
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