The Best Celebrity Fragrance Campaigns in 2026: Zendaya, Dakota Johnson, Alexander Skarsgård and More
This summer, luxury beauty houses are bottling up some serious star power, tapping everyone from Zendaya to Jacob Elordi to front their latest scents. Prada Beauty just named Zendaya the global ambassador for its Paradoxe franchise, while Elordi succeeds Timothée Chalamet as the face of Bleu de Chanel, starring in a new campaign directed by […]
Variety
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Coverage
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Signal breakdown
CurrentWire ranked this story 64 of 100 in the snapshot this page was rendered from.
- Freshness
- 32.5 of 35
- Source authority
- 14 of 20
- Coverage breadth
- 4 of 20
- Geographic relevance
- 3.5 of 10
- Story prominence
- 10 of 10
- Velocity
- 0 of 5
Strongest signal: story prominence, 10 of 10. How each signal is calculated.
Filed under Culture · International · News. Topics extracted from this report, with other live CurrentWire stories mentioning each: Best Celebrity Fragrance Campaigns (none), Dakota Johnson (none), Alexander Skarsgrd (none).
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