What’s Behind the Booming Business of Men’s Grooming?
Sales of men’s grooming supplies topped a whopping $7 billion in 2025, according to research firm NIQ, and it’s a trend that’s only growing as social media and video calls make people pay more attention to how they look. NBC’s chief consumer correspondent Vicky Nguyen reports for TODAY on how more men are exploring skin care and cosmetic treatments.
NBC News Health
Published by CurrentWire · First coverage
Compiled by CurrentWire News Desk
Summary based on reporting from NBC News Health.
Automated coverage analysis
Generated automatically from the coverage listed on this page. CurrentWire adds no editorial claims.
Coverage
1 publication is covering this story.
How CurrentWire compiled this story
NBC News Health (www.today.com), a Tier C publisher, filed this report on . CurrentWire published this page 1 hour later, on .
Signal breakdown
CurrentWire ranked this story 51.2 of 100 in the snapshot this page was rendered from.
- Freshness
- 24.7 of 35
- Source authority
- 9 of 20
- Coverage breadth
- 4 of 20
- Geographic relevance
- 3.5 of 10
- Story prominence
- 10 of 10
- Velocity
- 0 of 5
Strongest signal: story prominence, 10 of 10. How each signal is calculated.
Filed under Health · International · News. Topics extracted from this report, with other live CurrentWire stories mentioning each: Booming Business (none), Men Grooming (none).
CurrentWire is a news discovery platform. This page summarizes and links to original reporting; full articles, imagery and copyright remain with the publishers listed above.