Willy Chavarria Gives Ugg a Biker Makeover in New Collab With Becky G, Eva Longoria and Danny Trejo
Willy Chavarria is toughening up Ugg. The New York-based designer has teamed with the Southern California footwear brand for a new unisex collection that trades Ugg’s suede-and-shearling for black leather, chrome hardware and biker-inspired silhouettes. The collaboration officially launches Sept. 10 and arrives alongside “Ugg and Kisses,” a campaign starring Becky G, Danny Trejo, Eva […]
Variety
Published by CurrentWire · First coverage
Compiled by CurrentWire News Desk
Summary based on reporting from Variety.

In this story
Automated coverage analysis
Generated automatically from the coverage listed on this page. CurrentWire adds no editorial claims.
Coverage
1 publication is covering this story.
How CurrentWire compiled this story
Variety (variety.com), a Tier B publisher, filed this report on . CurrentWire published this page 25 minutes later, on .
Signal breakdown
CurrentWire ranked this story 68.9 of 100 in the snapshot this page was rendered from.
- Freshness
- 30.9 of 35
- Source authority
- 14 of 20
- Coverage breadth
- 4 of 20
- Geographic relevance
- 10 of 10
- Story prominence
- 10 of 10
- Velocity
- 0 of 5
Strongest signal: geographic relevance, 10 of 10. How each signal is calculated.
Filed under Culture · United States · News. Topics extracted from this report, with other live CurrentWire stories mentioning each: California (23), New York (20), Chavarria Gives Ugg (none), Biker Makeover (none), Eva Longoria (none), Danny Trejo (none).
CurrentWire is a news discovery platform. This page summarizes and links to original reporting; full articles, imagery and copyright remain with the publishers listed above.